LNER has launched what it is calling a new “one-stop digital information service”, accessible via a QR code on passengers’ seats.
The service is being introduced across the operator’s fleet of trains, and includes the latest information on customers’ journeys and connecting services, as well as updates on the wider rail network and details about facilities at destination stations.
Customers travelling in standard carriages can also use the link to order food and drink to be delivered to their seat, using LNER’s ‘Let’s Eat At Your Seat’ service.
Finally the service includes details on the operator’s LNER Perks loyalty programme, which launched in 2020 and which offers new members £5 in credit when they sign up.
The initiative is powered by rail technology provider Whoosh, which was responsible for a similar service introduced by GWR last summer.
GWR trials real-time service information on trains and at stations
Commenting on the news Danny Gonzalez, chief digital and innovation officer at LNER, said:
“We know from our customers just how important it is for them to have the latest information about their journeys. At LNER, we believe the digital experience plays a crucial role in helping people enjoy the best possible experience when they travel with us.
“This is just one way we are further enhancing that experience and we will be looking to add more features in the future.”
LNER recently expanded its service offering integrated British Sign Language on digital departure screens, which was originally trialled late last year.
The service is now being implemented across all of the operator’s managed stations equipped with the latest screen technology, including Berwick-upon-Tweed, Durham, Doncaster and Peterborough.
LNER trials integration of British Sign Language on customer information screens
