Air India has introduced an updated loyalty program, aiming to offer enhanced rewards and benefits to its customers through a simplified structure. This marks the first major overhaul of the loyalty program, Flying Returns, in over a decade. Departing from the traditional miles-based system, the revamped program adopts a more equitable spend-based approach, as stated by Air India.
Effective immediately, members can enjoy the benefits and accrue points under the new framework. Although Air India did not disclose the exact number of existing members, it highlighted several key features of the revised program. These include points with no expiry for active members, elimination of blackout dates, consistent tier privileges, opportunities for point collection and redemption across Star Alliance partner airlines worldwide, and a user-friendly digital interface for seamless transactions.
