AnadoluJet is to rebrand as AJet, as part of plans for the low-cost carrier to become a separate subsidiary of Turkish Airlines in 2024.

Earlier this Turkish Airlines unveiled growth plans for AnadoluJet, including increasing its fleet from around 70 aircraft to 200 by 2033.

The carrier also announced its intention to establish AnadoluJet as a separate subsidiary, and those plans have now been officially unveiled, alongside a new branding and livery.

Turkish said that AnadoluJet would conduct operations under the name “AJet Air Transportation Inc” from the end of March 2024, with the customer-facing branding AJet.

AnadoluJet currently operates flights from bases at Istanbul Sabiha Gokcen and Ankara Esenboga airports, to destinations including London Stansted, Amsterdam, Frankfurt and Paris CDG.

AnadoluJet launches Stansted-Ankara route

Commenting on the news Turkish Airlines chairman of the board and the executive committee, Prof. Dr. Ahmet Bolat, said:

“In line with our goals for the next ten years, we are proud to have started the establishment process of our AJet.

“The efforts and dedication we have put in for a long time have paid off, and we will introduce AJet to the skies with the summer schedule at the end of March 2024.

“We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on global scale.”