All Nippon Airways’ (ANA’s) new medium-haul carrier, Air Japan, will begin operations on 9 February.

The airline’s first route will link its Tokyo Narita base with Bangkok’s Suvarnabhumi airport.

Air Japan will operate under a low-cost model, similar to rival Japan Airlines’ Zipair brand.

One-way fares departing from Narita will start at 15,500 yen (US$105), with customisable options for combining different services to meet customer needs.

For instance, 13 different inflight meals will be available for purchase at the time of reservation, with a variety of “inflight purchase” menu options available as well to cater to diverse preferences.

The flights will depart from Narita’s Terminal 1, offering seamless connections to flights operated by other ANA group airlines.

“It is our hope that by launching AirJapan, we can showcase the very best of Japan from inside the cabin to enhance their travel journey,” said Hideki Mineguchi, president of Air Japan. “We are excited and eagerly anticipate welcoming passengers onboard to experience the exceptional journey that AirJapan offers.”

Air Japan will operate single-class Boeing 787-8 Dreamliner aircraft, featuring 324 seats each.

Flights to Bangkok will run an initial six times a week, expect on Tuesdays.

They depart Narita as NQ001 at 1755 and arrive at Suvarnabhumi at 2315 same day. The returns leave Bangkok at 0015 as NQ002 and get back to Narita at 0810.

Three types of fares will be available for sale – simple, standard and select.

The most basic fare comes with nothing, the standard fare includes one 23kg checked luggage and standard seat assignment, while the select fare comes with two 23kg bags, premium seat selection and inflight meals.