The Swiss watch brand is expanding into the culinary world with the launch of its second restaurant, Breitling Kitchen Geneva. In his opening remarks, CEO Georges Kern told guests, “We’re taking our values to the next level by creating social spaces where customers can experience the casual, inclusive, sustainable luxury that Breitling is known for.”

Building on Chef Arbeláez’s Latin-American roots, the menu includes a selection of authentic Mexican tacos as well as the Peruvian-style ceviche Tartare de Daurade. The focus on regional and responsible sourcing also means some unexpected flavors, like the must-try “Guacalogico,” a guacamole that substitutes local broccoli for avocados, and the “Superocean Salad” (named for the brand’s popular sea watch), which features organic greens and sustainably caught fish. Open all day, guests can enjoy breakfast, lunch, or dinner in the two-level space – or simply grab a coffee and bite to go.

And that’s not even touching on the drinks menu, which will make the location a surefire draw for apéros and the after-work crowd. The signature cocktails created specifically for the Kitchen play off of Breitling’s Air, Land, and Sea watch categories with such inventive offerings as the “Breeze,” a vodka cocktail with hibiscus and pineapple essence, and the calvados-based “Tree” infused with linden and tonka.

Breitling has already made its mark on the culinary map with a Breitling Kitchen in Seoul and a Breitling Café in London. The brand’s latest restaurant is located next to the Breitling boutique on Geneva’s Quai de Bergues waterfront promenade. The space features an open-plan layout with a bar and banquettes on the ground floor and intimate booth seating on the upper level – all designed in the brand’s signature industrial-loft style with exposed brick walls and floor-to-ceiling atelier windows that give a subtle.