In a strategic initiative to capitalise on the high pent up travel desire post the third wave, Thomas Cook and SOTC Travel, have organised India’s first physical consumer roadshows – across over 30 cities pan India. The holiday roadshows have been organised over weekends at viable catchment areas of India’s metros, mini metros like Pune and Tier 2 markets, including, Jaipur, Chandigarh, Hubli, Bhubaneswar, Patna, Indore, Bhopal, Mangaluru, Coimbatore, Kochi, Vijayawada, Surat, Baroda, etc.
On the back of positive announcements on easing of restrictions, reopening of borders, vaccine acceptance and reduced infection rates, the Companies’ internal data reveals high pent up travel demand from Indian consumers. With the upcoming long weekends and school spring and summer breaks, over 85 per cent of its customers have expressed keen interest to plan their holidays.
To support its customers, Thomas Cook and SOTC’s holiday roadshows have been organised at central locations across high potential catchments across over 30 of India’s key cities. Weekends have been selected to offer families the convenience to walk-in at leisure and plan their holidays together with the companies’ experts present on-ground to guide/assist them on travel and health & safety related queries. The Companies’ product range includes India and international favourites, and a diversity of options to delight consumer segments across multigenerational families, millennials/young professionals and couples/honeymooners. In addition to special group tours (accompanied by an experienced Tour Manager), the holiday portfolio includes personalised tours for a group of friends/extended family, individual/solo trips and customised options, specially designed based on the customer’s unique preferences.
