The Set Collection has announced the addition of four new properties in Asia to its portfolio.
The company will now feature properties from Asia’s hospitality brand The House Collective by Swire Hotels, including The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai.
The Set Collection describes itself as a ‘luxury hotel collection, comprising some of the world’s most exceptional, like-minded independent hotels and resorts worldwide’ and already counts four hotels in its portfolio: Hotel Cafe Royal in London, Conservatorium in Amsterdam, Lutetia in Paris, and Mamilla in Jerusalem.
The company says that the four hotels of The House Collective are “similarly uniquely imagined to reflect the soul and aesthetics of their locales”.
Swire Hotels introduced The House Collective in 2015, comprising three properties, and added the Middle House hotel to the brand in 2018.
Dean Winter, managing director for Swire Hotels, commented:
“We believe this exciting partnership will further elevate The House Collective reputation in the ultra-luxury hospitality space and help our brands stand out and appeal to the growing number of luxury consumers outside of Asia.”
Jean-Luc Naret, Executive Director of The Set Collection, added:
“I cannot think of a better group of hotels to be our first new members than The House Collective. Like our founding members in Europe and Israel, The House Collective’s properties have made an impact on their market and the luxury traveller’s collective consciousness that is far greater than their relatively small footprint would suggest.
“It is a privilege to work with these expert hoteliers, not only to offer them the myriad benefits that being a part of The Set Collection offers but also to learn and grow together in new and exciting markets during these unique times.”