Thailand-based integrated lifestyle real estate group, Asset World Corporation (AWC) and Hyatt Hotels Corporation have signed a framework agreement for the development and management of new Hyatt branded hotels in locations across Thailand.

The agreement outlines the expected development of over 1,000 new rooms across multiple Hyatt-branded hotels in the region. Destinations under consideration include Bangkok, Chiangmai, Chiangrai, and Pattaya.

In addition to offering customers and World of Hyatt members more hotel offerings and experiences, the project also aims to further strengthen Thailand’s tourism landscape as the country prepares to welcome back international business and leisure travellers.

David Udell, Hyatt Group president, Asia-Pacific said:

“The signing of this framework agreement supports our commitment to growing Hyatt’s brand presence in Thailand.

“Our collaboration with AWC, one of Thailand’s most well-known and respected real estate conglomerates, will enable us to expand Hyatt’s brand portfolio, with a focus on growing its lifestyle offerings, in the destinations that matter most to our guests and World of Hyatt members.

“We are excited to have AWC’s deep knowledge and expertise in both hospitality and the Thai market, which will enable us to introduce brands that will cater to a broader premium market segment, and bring new and unique options to the current hospitality landscape.”

Wallapa Traisorat, chief executive officer and president, Asset World Corp Public Company Limited (AWC) said:

“We are greatly delighted to strengthen our relationship and start our collaboration with Hyatt in building a better future together and creating the top world-class product to uplift the benchmark of the tourism industry in Thailand.

“Working with Hyatt will allow us to offer a unique prospect for both business and leisure customers by offering them a top standard of services.”