A start-up carrier is aiming to enter the Norwegian market next year, offering flights “between Norwegian cities and to well-known destinations in Europe”.

Flyr was created “by enthusiastic pilots with extensive experience from companies such as SAS, Norwegian, Widerøe and Braathens”, and is aiming to launch flights in the first half of next year.

With Covid-19 causing global travel restrictions and decimating demand for flights, and low-cost carrier Norwegian currently undergoing examinership in Ireland and a “reconstruction process” in Norway, it might seem like a strange time to launch a new airline in the country.

But under the heading “Why start an airline now?” on its website the group said:

“Flyr was created for the Norwegian market after the corona pandemic. Norway is an elongated country with fjords and mountains which means that we need to fly in the years ahead, but probably a little less than we have done before.

“Therefore, we build an airline from scratch, based on many years of experience, with a size, organization and business model that is adapted to this future.”

Flyr said it would “fly fewer, smarter flights to places and times people need to travel”, and would offer an app allowing customers to “Change the time or add luggage when it suits you”… “without unreasonable and complicated terms”.

Business Traveller will report further on the carrier’s progress in the new year as and when more information is available – for now interested readers can sign up to for updates on the carrier’s website at flyr.no.