Zomato, one of the largest food apps in India in collaboration with RBL Bank launches co-branded credit cards called ‘Edition Credit Cards’, which is powered by Mastercard, a technology company in the payments industry.
This first-of-its-kind initiative is centered around food experiences that will offer a host of benefits for cardholders every time they use Zomato or spend online and offline.
These co-branded credit cards come in two variants — Edition and Edition Classic, and have been designed keeping in mind RBL Bank and Mastercard cardholders; and Zomato users.
The key benefits of the cards include Zomato credits with every use, Zomato Gold global membership and lounge access at all major domestic airports.
Pradyot Ghate, vice president – Product, Payments and Partnerships, Zomato said, “We have always strived to build unique food experiences and the Edition Cards have been specially made for those who are always exploring food across the globe.”
This partnership will help RBL Bank further strengthen the scale of operations in its rapidly growing credit card business.
Elaborating on the partnership, Utkarsh Saxena, head products – Credit Cards, RBL Bank said, “This partnership is an extension to our ‘Partners ka Bank’ philosophy and is an exciting addition to our comprehensive portfolio of co-branded credit cards. RBL Bank has over 2.5 million credit cardholders currently, and we are thrilled about the potential of the Edition Cards.”
Talking about the Edition Card and Mastercard’s focus on co-branded cards segment, Rajeev Kumar, senior vice president, Market Development, South Asia, Mastercard said, “With evolving lifestyles and preferences, an increasingly large number of Indian consumers are ordering food online. A co-brand card proposition has the potential to provide significant value to consumers.”