India’s homegrown cab aggregator Ola is set to start its “self-drive” service in India. The company is expected to invest $500 million (approx.) in this programme which is aimed at widening the portfolio of transportation solutions in the country.
As per industry reports, around 10,000 vehicles are expected to be deployed across major cities of India.
Confirming this new venture, an Ola spokesperson said, “Ola is committed to building mobility as a service for India’s young and discerning consumers. Basis market feedback, we are piloting our Ola Self-Drive offering in various formats like rentals, subscription and corporate leasing in select cities in the coming weeks.
“This space is currently underserved and there exists a tremendous opportunity to build a superior experience through an integrated mobility platform like Ola.”
With this, Ola will enter the market of Zoomcar and Drivezy — two popular self-drive car rental platforms in the country.
Meanwhile, Ola recently created buzz with its Bajaj and Piaggio auto rickshaw rides (tuk-tuk) in Liverpool.