Ramada Encore, the midscale hotel brand by Wyndham Hotels and Resorts, has unveiled a new logo as well as new designs for its public areas.
The brand, which launched in the late 1990s, offers limited-service hotels aimed at business travellers.
Wyndham has released a prototype design for new common areas for work, socializing and dining, featuring a deconstructed bar to combine reception and restaurant, and new seating options such as tiered benches and booths.
The spaces were designed by hospitality architecture firm Harrison, who have also designed new guest rooms.
Meanwhile the new logo aims to modernise the brand and add more colour to appeal to a ‘new generation of traveller’, according to Wyndham.
The group will now work with Ramada Encore hotels that want to bring in the new designs while hotels opening from 2019 will start to integrate the features, a spokesperson told Business Traveller.
Wyndham Hotels and Resorts has more than 9,000 hotels, 54 of which are part of the Ramada Encore brand.
“Whether it’s a business trip or a weekend break, we know that for travellers every minute counts. That’s why we wanted the brand identity for Ramada Encore to reflect its position as a hotel for guests on the go,” said Lisa Checchio, Chief Marketing Officer for Wyndham Hotels and Resorts.
“Ramada Encore is a place where travellers can relax, refresh and connect – both online and offline. Our innovative common spaces and personalised touches demonstrate that we are thinking of what’s next, so they don’t have to.”