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Hainan Airlines unveils new uniform

6 Jul 2017 by Valerian Ho
Hainan Airlines New Uniform in Paris

Hainan Airlines has partnered with well-known designer Lawrence Xu to create a new uniform for its cabin crew.

The new fifth-generation uniforms were exhibited at the recent 2017 Laurence Xu Haute Couture Show in Paris, showcasing combined elements including classical, time-honoured Asian aesthetics and the silhouette of a modern Western suit.

Hainan Airlines New Uniforms in Paris

The women’s uniforms are designed as a cheongsam, a traditional Chinese dress for women usually worn on formal occasions, and feature a collar overlaid with a cloud pattern along with a lower hem featuring alternating sea and mountain patterns.

Meanwhile, the apron is designed as a tulip-shaped dress designed to emphasise elegance, femininity, aesthetics and practicality. While also including distinct Asian design motifs, the Western-style draping incorporates popular international fashion elements alongside a professional look.

The men’s uniforms, meanwhile, are slightly more Western in design, particularly the double-breasted overcoats. However, Chinese elements still come through, most notably in the Mandarin collars that feature on the men’s jackets.

Xu Fei, brand director of Hainan Airlines said: “The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform, but also showing the internationalised image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy.”

hainanairlines.com

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