Frasers Hospitality Group is expanding its global presence with eight new properties in the Middle East and Africa.
The first of these is Fraser Suites West Bay, Doha, which launched recently and is the group’s second property in Qatar and the fifth in the Middle East. Located in the heart of Doha, the 396-unit property will attract both long- and short-term business visitors as well as families relocating to Doha. Designed by Italian interiors company Molteni & C, it offers fully furnished studio, one-, two- and three-bedroom serviced apartments combined with state-of-the-art guest amenities.
Frasers will enter the Saudi Arabian market for the first time with properties in Jeddah, Khobar and Riyadh, as it looks to tap into the region’s business and tourism growth. Inbound tourism is projected to grow as the Saudi government eases visa issuance policies, and visitors to Jeddah from the leisure and business sectors should increase with the expansion of Jeddah King Abdulaziz International Airport and the development of Jeddah Economic City.
Openings in Nigeria and the Republic of Congo will also mark the group’s entry into the African market. Given the growth potential of countries in sub-Saharan Africa, the continent is a key focus of Frasers’ global growth strategy.
“The Middle East and Africa are significant growth markets in our global expansion plans,” said Choe Peng Sum, CEO of Frasers Hospitality Group. “By 2026, international tourist arrivals are forecast to total more than 100 million in the Middle East, and we are ready to meet the increased demand for Gold-Standard serviced residences.
“Business spending in Africa is also expected to grow from US$2.6 trillion in 2015 to US$3.5 trillion by 2025, [resulting in] an increase in business travel to the region. We are targeting key business centres such as Nigeria’s capital Abuja, and we look forward to expanding our footprint in the region in the coming years.”
Frasers Hospitality’s global portfolio, including those in the pipeline, stands at 140 properties in more than 80 cities with 23,400 keys worldwide.