La Maison Rémy Martin will open on Soho’s Wardour Street between February 16 and March 4. This is the third time the cognac producer has built a pop-up club in London, but this will be a new location for it.
The two-floor space will feature a street-facing boutique selling blends from around the world, including editions from the US and China, as well as the new limited-edition Carte Blanche à Baptiste Loiseau. It will be open from 11am to 6pm.
While the boutique will be open to the public during the day, to gain access to the rest of La Maison Rémy Martin, you will have to apply to become a member.
A set of hidden doors opens into the Gallery, which is open from 4pm until midnight. Here visitors will be able to order cold meat, cheese, antipasti and macarons, as well as Rémy Martin cocktails.
A programme of masterclasses will also be laid on, with speakers including “talented craftsmen and cross-industry experts”.
From 9pm to midnight, the Basement speakeasy playing “high-energy music” will open. A list of exclusive cocktails from in-house mixologists will also be available.
La Maison Rémy Martin will be paying particular attention to showcasing how cognac can be mixed, as well as drunk neat. The brand launched its first French fine champagne cognac in the 1700s.