New aparthotel brand Room 2 has launched in London, with plans for additional sites in 2017 and 2018.
Owned by the Lamington group – which already operates 70 serviced apartments in London – the brand has opened its first property in Hammersmith, featuring what the group calls “apartment style rooms and a focus on friendly, community living”.
The hotel offers 16 rooms ranging from 14sqm to 25sqm, with 40-inch HD TVs with mirroring functionality for Apple and Android devices, queen or king size beds, and kitchenettes (larger rooms also include a dishwasher).
Other facilities include a communal herb garden, healthy vending machines and yoga mats.
Lamington says that is has “committed plans to open two additional sites in 2017 and 2018”, including a 71-room property in Southampton scheduled for autumn 2017.
Commenting on the launch Robert Godwin, founder of Room 2 and Managing Director of Lamington said:
“This is an exciting time to be launching a new apart-hotel brand and this site in Hammersmith is just the beginning. The sector is still evolving and with Room 2, we hope to bring the design-led approach of some of the most inspiring modern hotel brands to residents looking for a more welcoming environment which offers guests total freedom.
“Millennial travellers and workers are looking for more from their stays – they want local experiences, a community atmosphere and thoughtful design. Room 2 has been created with this in mind and we have created a place where residents can work, and play in beautiful surroundings.”