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BA launches Executive Club Lifetime Tier Points

Published: 10/09/2013 - Filed under: News »

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British Airways is launching Lifetime Tier Points for its Executive Club members, it was announced today.

The new scheme will see the airline add Tier Points earned in the past to a new lifetime balance.

This means that in addition to annual Tier Points, members will be rewarded for the points they have built up over their entire membership.

Likewise, all Tier Points earned in the future will be added to the Lifetime Tier Points total, which will continue to accumulate year-on-year.

Members will be able to view a balance of their Lifetime Tier Points whenever they log into their Executive Club account.

And, once members have built up 35,000 Lifetime Tier Points they will receive a Gold membership for as long as they are a member of the Executive Club.

BA said the system will give members "the chance to accumulate enough Lifetime Tier Points to achieve the new rewards we’ll be introducing in the future – starting with the launch of Gold membership for life".

As before, only individual members can earn Tier Points and households are unable to pool their points together.

ba.com

Graham Smith

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COMMENTS » 

MarkCymru - 10/09/2013 17:37

The problem is, we've been here before and BA defaulted. They used to give lifetime Silver to people who had kept Gold for a certain number of years. Then they just took away the cards from those who had earned them and said that it had become too expensive. Why should we believe them this time?

Expat_in_Brazil - 10/09/2013 19:20

Clever BA! Next time I fly from my hometown of Sao Paulo, Brazil to Rio (a 1h flight within Brazil), I will make sure to fly via London! :) :)

Swissdiver - 11/09/2013 03:50

Great scheme that is recognising loyalty through the years! Now of course the threshold is high...

KirRoyale - 12/09/2013 08:35

I have been a member of BAEC since the late eighties and an extensive flyer in that time. By my reckoning it will take me at least two more years to get to 35,000 tier points. I welcome this initiative but wonder how many people it will actually affect.

SangFung - 12/09/2013 08:49

To get 35000 Tier Points will indeed take a 'LIFE TIME'! What's the use of a gold card if one can't even travel because of advanced age? At my rate of earning points, I will be 100!!! And if I can earn 35000 points, the amount I would have spent would mean I have had enough money to fly Club / Biz in any airline for 30 years! A gold card would therefore be superfluous.

TrolleyDolley - 12/09/2013 09:20

What a shame that BA did not prove big enough or generous enough to offer this facility (at the time or indeed now) to those, who had accumulated life-time gold membership status with BMI - which took years of cumulative tier points. Maybe they should prove that loyalty really does pay off by extending this facility to these customers!! Aegean managed to give it to BMI without a single quibble - now that's creating loyalty.

Shamsh1 - 12/09/2013 14:28

A generous and reasonable move would have been to offer liftime Gold for members with 10 consecutive years of Gold. 35000 points are not an incentive, than rather a hurdle and make many EC-members shop around for tickets instead of collecting BA-points. And yes, there are some CEOs flying FIRST only, but they are definately not collecting points for a BAEC lifetime Gold status.
So, what's the catch?

GudFella - 13/09/2013 03:31

Totally useless. will indeed take me a lifetime to collect 35k TP!!!

A_Million_Miles - 14/09/2013 11:26

OK, so I'm one of the fortunate ones, earning the 30k in the last 12 years, although some years only just scraping the 1500. I'd fedback the 10 year reward a couple of times ago, but in the end it comes to a matter of how many members BA want to reward; a matter of balance. Let’s see what these so-called future rewards are.

STORMIN' - 18/09/2013 15:13

With 46,325 Lifetime Tier Points, it's rather ironic that I have been elevated to Lifetime Gold when I had just decided, for the first time, that I would not bother attempting the 1,500 Tier Points for my next renewal, given the fact that I no longer see the benefit of Gold over Silver which requires only 40% of the effort. Sadly, Budget Aiways have slashed costs / benefits to such an extent, that almost every other airline's FF scheme is far more attractive. You would think that BA would take this opportunity of adding benefits to Lifetime Gold to induce effort to get there, but it hasn't., so what's the point?

gsantchurn8 - 22/09/2013 18:22

i have 55000 points. how does BA reward these very loyal customers? Guest list???

gghrayeb - 30/09/2013 06:28

I think it is a ridiculous scheme in although I travel at least around 15000 miles a year I will be 150 years old before I earn 35000 points. a better scheme would be to give rewards according to the number of points earned

Stendec - 06/11/2013 15:13

How about silver life membership for 20000 points

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