Malaysia Airlines (MAS) has launched flymas.mobi, a website designed exclusively for mobile access. It allows the carrier's 14 million passengers worldwide to book, pay, monitor flight status, check in and receive a 2D boarding pass using their web-enabled cell phones.
Developed together with SITA Lab, flymas.mobi ensures that online content fits the passenger's mobile screen regardless of the device used.
"Minimal data entry is required. We streamline the passenger journey with eight menu items only," said Jim Peters, SITA chief technology officer.
Added MAS managing director and CEO Azmil Zahruddin: "We did not want to simply miniaturise our website for use on mobile phones. Instead, we created an offering based on one web application, one link and one click with no download required."
A key feature of flymas.mobi is the ability to check the status of a delayed bag as the website connects to SITA's World Tracer system, which is used by over 440 airlines and ground-handling companies for tracking lost and mislaid bags.
Furthermore, flymas.mobi claims to be the first mobile airline application which links bookings to Facebook, TripIt and Dopplr, enabling friends and colleagues to be informed of each other's travel plans.
Flymas.mobi can be accessed by internet-connected BlackBerry, iPhone, Symbian-based phones from Nokia, Motorola, Samsung and Sony Ericsson as well as Windows Mobile-based devices from HTC, LG and Samsung among others.
For more information about the airline, visit www.malaysiaairlines.com
Gigi Onag
