British Airways: “Fuelled by love”

Don’t know if you guys caught this ad but it’s been blowing up on Indian and NRI (Non Resident Indian) social media. I wasn’t that impressed with the ad (I mean, the ad, the ol’ lady and the FA are all brilliant) but seems unrealistic, unnecessarily soapy and it doesn’t really tell me much about BA. That said, it seems to be doing its job in the subcontintent (where a good ol’ pull at the heart strings still works).

https://www.youtube.com/watch?v=ZFb01yTR9bA

In reply to openfly: Legacy crew on A380 and 787 do wear their hats.

Cheers for the link Markiv, a really nice aspirational advert. Also noticed the nice little touch at the end making reference to BA’s loyalty to India.

All in all, the old lady made a good choice flying CW and not the cramped Y cabin of the dreamliner.

Hopefully,some of our BA cabin crew will watch it and pass comment. Would love to hear their take on it.

Anyway,well done to BA’s advertising team….

Edit to add: She reminds me of an ex and happy times from many a year ago …….

I thought it is / was a great advert (but then there will always be anti-BA nit-picking (not from the FA’s hair) on here)

I’ve never seen an airline advert (from any carrier) that remotely related to my experience on board, including this one.

Having said that, it is clear narrowly targeted at the Indian market and will no doubt be well received there.

As openfly has already pointed out, the whole ad contains a litany of errors to the frequent traveller who knows a little bit about the airline, but then again, this is not the target segment for the ad.

I wasn’t talking about crew politeness/professionalism, that should be a given on a top rate airline.

I’m talking about marketing puffery v real world experience.

Here’s an example from an airline I use 50+ times every year.

https://www.youtube.com/watch?v=LMg-J4v8vr8

Fully agree with Charles-P, this BA ad is superb and sends a powerful message. I like the Emirates one as well, but it is no more realistic in what one can expect than the BA ad. There have been plenty of comments on this Forum of where EK fails miserably, where their products differ dramatically from one type or aircraft to another, where they are more glitz than substance, young, inexperienced staff, and when things go bad, the airline is not able to cope. While I am no BA apologist, and have moved most of my travel from BA to LH group, I don’t think any airline is perfect, nor lives up to their own PR 100% of the time. Advertising is meant to sell, and both ads do that very well.