Starwood to open contact centre in China

25 Apr 2009

For Chinese-speaking travellers, getting crucial information and guest assistance about any hotel of Starwood Hotels and Resorts Worldwide is just a phone call away - any hour of the day, every day.

The hotel chain is set to have the soft opening of its customer contact centre in Guangzhou within the next few days.

"This center will provide reservation and related services for all of Starwood’s Greater China and worldwide hotels," said Patricia Neo, senior director for Asia-Pacific, Customer Contact Centres, Starwood.

By 2020, more than 100 million travellers from China are expected to go on outbound trips every year, making it the largest source of outbound travel in the world. With the rising influence of Chinese travellers, the Starwood China Customer Contact Centre is committed to serve the needs of Mainland Chinese guests going abroad.

The state-of-the-art facility will be staffed by multilingual agents fluent in Putonghua, Cantonese and English. When the centre officially opens in July, it is expected to have up to 500 working staff.

Meanwhile, the facility is also envisioned to bring the next level in hotel service quality to Starwood guests within China.

"It will play a important role in helping us connect with our customers and offering them quality customer care," said Qian Jin, Starwood senior vice president of operations for China and Taiwan.

China is currently home to the largest number of Starwood hotels outside North America. It has 47 hotels operating in Greater China, including Hongkong, Taiwan and Macau, and over 60 hotels under construction to date.

The hotel brands under Starwood's portfolio include St Regis, The Luxury Collection, W, Westin, Le Meridien and Sheraton among others.

For more details, visit

Gigi Onag

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