Silverjet launches loyalty programme

27 Nov 2007 by Mark Caswell

All-business class carrier Silverjet has launched a loyalty scheme with rewards aimed at corporate travellers.

“Silverjet Set” offers a free flight for every ten flown, but unlike rivals Maxjet and Eos, which run loyalty programmes for individual passengers, the Silverjet scheme is designed for companies, with all flights taken by their employees counting towards the earning total. Once the required ten flights have been reached the company can then assign the free ticket to any employee.

Silverjet says it has launched the scheme following canvassing of its “small and medium-sized enterprise customers to identify the most common complaints about existing loyalty schemes”.

Aside from the free flights, membership will allow companies to “book, track, report on, manage and change flight bookings”, as well as receive exclusive offers and store employees’ profiles and preferences.

Lawrence Hunt, CEO of Silverjet, says: “We wanted to create a loyalty programme that rewards our regular business travellers while delivering real benefits to the bottom line. By joining the Silverjet Set not only will employees enjoy their travel experience and arrive at their destination ready to do business, but companies will benefit by receiving substantial savings on flights, time and resources.”

So what about the small print? Well, “ten flights” actually refers to ten return tickets, 20 one-way flights or a combination of the two, which should allow flexibility for employees taking open-jaw flights. The free flights, which must be claimed within 12 months, include all taxes but not Silverjet’s carbon offsetting payment – regular readers will know that Silverjet recently removed the mandatory payment of a carbon-offsetting contribution when buying tickets (see online news November 22).

And note that although the scheme has been aimed at corporates, there appears to be nothing to stop an individual joining and earning flights for themselves, so long as they can quote a company name during the registration process.

For more information visit

Report by Mark Caswell

Loading comments...
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below