Harder, faster, lighter, stronger, smarter

1 Jul 2023 by BusinessTraveller
Samsonite x Casper Ruud with Proxis (image from Samsonite)

Few people spend more of their time travelling than Casper Ruud. Currently ranked number four in the world, the tennis superstar spent 275 days travelling in 2022 and covered 110,000 miles across 18 countries. Which is why his luggage needs to be the best, and why Casper has chosen to be a global brand ambassador for Samsonite – the world’s leading premium luggage brand.

When you spend so much time living out of suitcases, they have to be up to the job. “Having durable bags and suitcases that last matters to me” says Ruud, the highest ranked Norwegian player in history. “Quality is essential, and that is why I choose Samsonite. I need to go harder, faster, lighter, stronger, smarter.”

Casper Ruud (credit Matt Fitzgerald)

Casper Ruud’s international travel lifestyle makes him the perfect ambassador for Samsonite, and the ideal person to test the outstanding performance of our luggage. The 23-year-old shares the same brand values that we do – leadership, innovation, and respect for authenticity. And as he heads for Wimbledon to compete in the world’s most famous tennis tournament, he knows his personal equipment and belongings are in the safest possible hands.

As a manufacturer of premium luggage for over 110 years, and a market leader in its field, Samsonite knows what frequent travellers need and constantly strives to improve its offering. New this year is the Proxis luggage range and Ecodiver backpack, which will be used by the tennis star.

Samsonite vice president, Edouard Wattel, is delighted to have the young Norwegian on board as part of the Samsonite team. “We are thrilled to welcome Casper as one of our global brand ambassadors, as we share similar values; notably trust, resilience, and performance,” he says. “Light, strong, and more sustainable, our Proxis luggage and Ecodiver backpacks match perfectly with Casper’s travelling experiences.”

Samsonite Proxis range in lime (image from Samsonite)

The new Proxis hard-shell luggage range is an industry first. Not only does it utilise Samsonite’s exclusive Roxkin material – which is lightweight, resilient, and easily bounces back into shape on impact – but the material is completely recyclable. 

Samsonite International CEO and executive director, Kyle Gendreau, explains the philosophy behind the new Proxis range, and the innovative material it is made from. “To deliver on our commitment to a sustainable future, our experienced innovation teams across Europe are always pushing the boundaries,” he says. “The result is Roxkin, a proprietary material that truly creates – as its name indicates – a protective skin that is as strong as rock and as thin and lightweight as skin.”

The new Proxis collection comes in four sizes and colours with the ultralight technology employed in its design. The range also offers a USB charging port, hidden expandability, a recessed three-digit TSA lock, smooth rolling double wheels, and a double tube-pull handle. Customers can also personalise their Proxis luggage with up to three initials. 

Better still, because the material is recyclable, it’s entirely sustainable. Customers can have their luggage recycled and repurposed after five years of use and receive a 10 per cent discount voucher for their next piece of Samsonite luggage. 

Samsonite brand ambassador Casper Ruud (image from Samsonite)

The Proxis range is covered by Samsonite’s new WeCare programme. The plan offers first class assistance and a multitude of benefits during the warranty period as part of Samsonite’s sustainability programme. To start enjoying benefits like a worry-free repair service, and to know our experts will recycle your luggage at the end of its life, simply register your luggage for free at samsonite.com.

To experience the new Proxis range, as well as all other Samsonite products, you can visit our new store at 285 Oxford Street, London, which opened on 21 June right in the heart of the UK’s bustling capital. You could even combine your visit with a trip to Wimbledon to cheer on Casper Ruud as he continues on his journey to become the number one ranked tennis player in the world. 

“Travelling is a big part of my life and I want to stay comfortable without compromising on my style,” Ruud insists.

With Samsonite, he won’t have to compromise on either front. Ruud knows when he’s played an ace. 


Business Traveller October 2023 cover
Business Traveller October 2023 cover
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