Brussels Airlines is to launch a new Economy Plus offering on intercontinental flights to Africa, the US and Canada from July 1.
The new class will comprise of 32 seats in the first four rows of economy, with extra legroom and 20 degrees of recline (normally eight degrees in economy).
Economy Plus passengers will also benefit from champagne before their meal, as well as an amenity kit, hot towel, linen pillow and a Neuhaus chocolate giftbox.
The new class is available on all of the carrier’s Airbus A330 aircraft.
To celebrate the new class, Brussels Airlines says it will upgrade 20,000 of its customers for free during July and August.
It is also currently offering a “special discovery rate” of €99 to upgrade to Economy Plus. The regular upgrade price will be €120 each way, and is available to all customers “even if they bought the lowest economy class fare”.
In addition the carrier has replaced all of the backrests on the economy class seats on its A330 aircraft “for better support and the best comfort”, following feedback from customers.
Commenting on the new class, Lars Redeligx, chief commercial officer Brussels Airlines said:
“We see an increasing demand for a product between Business Class and Economy Class. Our new Economy Plus offers more space, more comfort and more amenities at a very attractive price.
“After implementing our new commercial strategy successfully for short-haul flights, we are now starting to implement a new product generation also on our long-haul flights. More innovations are already in the pipeline.”