Starwood Hotels & Resorts has announced it will open a 125-room St. Regis Belgrade in 2019.
The hotel will be operated alongside 220 St. Regis-branded residences in Kula Belgrade, the country’s highest mixed-use tower that will form the centerpiece of the new Belgrade Waterfront development. It will join the W Belgrade (see online news, October 2015)
The Kula Belgrade (Belgrade Tower in English) is 550 feet tall and overlooks the Sava River and Kalemegdan Fortress. Designed by Skidmore, Owings & Merrill Global, it will have an observation deck at the top of the tower and 220 St. Regis branded residences ranging from 750 to 1700 square feet spread across the 14th and 39th floors.
The St. Regis Belgrade hotel will occupy the first nine floors of Kula Belgrade looking out to the city or River Sava. The hotel will have a restaurant at the top of the tower, an all-day dining venue and the St. Regis Bar, inspired by the iconic King Cole Bar at The St. Regis New York. Leisure facilities will include a spa, pool, gymnasium, and unrivalled event and meeting space for special celebrations.
Situated along the Sava River, Belgrade Waterfront will feature commercial hubs, hotels, educational institutions, healthcare amenities, a 1.1 mile long public waterfront and parks featuring leisure attractions. The project will also feature a Cultural District and Historic Plaza as well as the W Belgrade and The Residences at W Belgrade which are scheduled to open in 2019.
“We are delighted to strengthen our relationship with Belgrade Waterfront LLC and to introduce the St. Regis brand and its bespoke hospitality to Serbia,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Belgrade is fast emerging as a popular tourist destination in Europe and we are proud to be part of this new, exciting landmark development.”
“The cooperation between Belgrade Waterfront and Starwood with The St. Regis Belgrade is a sign of prosperity for Serbia and its potential as a tourist destination. Setting the tone for Belgrade Waterfront, the St. Regis brand is renowned for providing unmatched services for its guests,” said Nikola Nedeljkovic, General Manager, Belgrade Waterfront. “Situated at a prime location in Kula Belgrade, the highest tower in the development, The St. Regis Belgrade will offer sweeping city and river views from the observation deck at the top of the tower.”
“This signing fuels Starwood’s strong growth momentum in Europe, where we continue to see a demand for high-end hotel accommodations,” said Karl Bieberach, Vice President, Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are particularly interested in expanding our luxury portfolio and The St. Regis Belgrade will be a terrific addition to our strong and growing footprint in the region.”