Hyatt has become the latest hotel company to steer customers towards its own booking platforms, rather than third-party websites.
Starting immediately, Hyatt Gold Passport members who book through Hyatt.com or the Hyatt mobile app will enjoy a ten per cent discount on their stay. At the moment this offer is valid for properties in the US, Canada and Australia.
In addition, guests that find lower rates published on another website within 24 hours of booking can report it to Hyatt who also have a "Best Rate Guarantee" offer, which means the company will match the price and discount it by 20 per cent for the entire stay.
“We want to build strong, long-term relationships with our guests and drive deeper engagement, so we are rewarding Hyatt Gold Passport members with an exclusive discount only available when you book with us,” said Ellen Lee, senior vice president, global digital for Hyatt.
The news follows an ongoing industry trend of hotels having to ramp up efforts to secure direct bookings in the face of the growing power of online sites such as Priceline and Expedia, who typically charge hotels large commissions.
This includes the likes of Hilton, who also offer a ten per cent discount to HHonors members, and Marriott introducing its “Members Get More by Booking Direct” campaign, which includes special member-only rates for those that book through Marriott.com or its apps.
For more information, visit hyatt.com