HK Express has launched its frequent flyer programme, “reward-U”.
The new scheme allows members to earn ten points for every HK$1 spent on all fares and selected services. This means points can be accumulated through seat bookings but also from payable add-ons such as pre-booked meals, advanced seat selection, pre-ordered checked baggage, and pre-booked priority check-in.
Unlike the loyalty schemes offered by full-service carriers, reward-U has a simple pay-and-earn system and the earn rate is not determined by complicated fare classes. Regardless of how cheap the price of a ticket is, members will still earn ten points for every dollar spent.
Accumulated points are valid for three years from the date flown, and can be used to redeem for any fare, any time. HK Express confirmed that it would not impose any blackout dates or off-limit routes for fare redemption. As long as there’s a free seat on a flight, that seat will be available for redemption.
Members who do not have the required amount of points to redeem fares can choose to mix points with cash to purchase the tickets instead, as long as they have a minimum of 40,000 points (earned after an accumulated spending of HK$4,000 or more).
Once a seat redemption has been made, the points used for the redemption will not be refunded in the event that the member wishes to cancel his or her flight.
HK Express is working to extend its redemption opportunities to other services.
As part of the world’s first low-cost carrier alliance U-Fly, announced earlier this year (see here), it’s possible that the airline will look to allow U-Fly members to use their points on flights operated by the alliance’s other member airlines.
For more information, visit hkexpress.com