Carlson Rezidor Hotel Group has opened the first property under its new Radisson Red brand.
The 149-room Radisson Red Brussels is located in the city centre within walking distance of the European parliament, and features food and beverage outlets Ouibar and Ktchn, as well as a fitness centre and sauna.
Rooms feature 55-inch TVs and free wifi, as well as “a picnic table, a fridge, just enough closet space, love yourself lighting and a spacious bathroom with a walk-in shower with great pressure, and feel special amenities”.
The hotel’s meetings and events spaces offer tennis and pool tables, and guests can avail of keyless entry to rooms using the Red App, which also provides information on the hotel and “not-to-miss activities in Brussels”.
Carlson Rezidor describes the Radisson Red brand as appealing to “tech-savvy guests with an ageless millennial mindset”, who “live and breathe internet and mobile”, and who “love flexibility and expect a cheerful personal touch”.
There is no front desk to the hotel, with Red Creatives (aka staff members) greeting guests with tablets.
There are a total of 14 Radisson Red properties under development, in locations including Glasgow (see news September 2015), and Dubai (see news February 25).
Mark Caswell
