NH Hotel Group, one of Europe's leading hotel chains, will join forces with HNA Hospitality to enter the Chinese market.
The group plans to develop up to 150 properties in the midscale and upscale segments by 2020.
“Nuo Han” will be the group's Chinese brand name, which represents “a promise to meet guest expectations and bring them a brilliant future”.
The first two hotels will be located in Sanya and Haikou in Hainan province, and are expected to open by the second half of 2016.
NH Sanya Phoenix International Airport will have 334 rooms, while the NH Haikoi Meilan International Airport will have 1,001 rooms – making it the largest NH Hotels-branded property in the world.
Federico Tejera, CEO of NH Hotel Group, said: “China, the second largest economy in the world, is a fast-growing market for both international and local hotel chains. The middle-class boom with more than 100 million China citizens is expected to be the key driver of an increase of high-level consumption in travel and hospitality. With its strategic plan, NH Hotel Group will be ideally positioned to take advantage of this development in the Chinese market.”
The joint venture expect to have up to 20 properties signed by the end of the year, and are targeting opportunities in Beijing, Shanghai, Hangzhou and exploring potential in key second- and third-tier cities in China.
For more information visit nh-hotels.com