Minor Hotel Group has revealed details of its plans for the recently acquired Tivoli Hotels and Resorts brand to Business Traveller.
The Thai-based group, which counts Anantara, Avani and Per Aquum among its portfolio, announced the completion of the Tivoli purchase earlier this month (see news February 2). Numbering some 14 properties in Portugal and Brazil, the acquisition marks Minor’s first foray into Europe and South America.
Dillip Rajakarier, chief executive of Minor Hotel Group, said: “We’d like to take Tivoli outside Portugal and South America as we feel there is huge demand for it.” The plan was to launch properties in Africa, Asia and the Middle East “to make it a truly global brand”, he said.
At the same time, some of the existing Tivoli hotels will be converted into Minor’s other brands. “We’ve now created a base in Europe and South America and we’ll look to expand,” Rajakarier said, citing Spain, Germany and London as future destinations for the group. “We’ll leverage that platform to become a multi-brand platform in Europe.”
The group now has 145 properties in 22 countries and Rajakarier said the target was to reach 215 by 2020. Upcoming openings include the Avani Riverside Bangkok, launching on April 1, and two Anantara properties in Oman in the summer.