Avios has launched a new partnership with online theatre ticketing agency Love Theatre.
Members can now earn three Avios for every £1 spent on all bookings at lovetheatre.com.
The online agency offers tickets to West End performances, as well as regional UK theatres and a range of attractions and exhibitions across London.
Avios members can either input their membership number at checkout, or add it to their lovetheatre.com account for automatic collection.
The news follows the expansion of Avios’ partnership with online ferry comparison website directferries.co.uk last month, allowing members to earn Avios for purchases made on the site (see news January 18).