Best Western introduces lifelong points

20 Jan 2016 by Clement Huang

Members of the Best Western Rewards North American programme can now enjoy lifelong points, after the company announced that it has removed the expiry date of points.

According to the Best Western website:

“Best Western Rewards points do not expire for members of the North American club, which includes members who reside in North, Central and South America, Asia and South Africa.”   

The change makes Best Western the first major hotel group to offer lifelong points. It also means that members can now build up their points, and use them anytime they want.

“The fact that points no longer expire is a big deal for guests, regardless of whether they’ve stayed at a Best Western hotel within 12 months or two years,” said Steve Richards, Best Western Australasia’s head of commercial.

“What this means is Best Western Rewards members can now keep all their accumulated points and redeem these for holidays or gift cards whenever they want.”

For more information, visit

Clement Huang

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