Marriott’s Renaissance Hotels brand has announced plans for New York’s first “digitally enhanced” hotel, scheduled to open in spring 2016.
The property will feature 348 rooms, alongside 4,500 square-feet of meeting space designed to accommodate up to 250 people.
David DiFalco, general manager, said: “We designed every aspect of the new Renaissance New York Midtown Hotel to make it easy for guests to unwind, explore and embrace the history and vitality within the hotel and all around us.”
Guests entering from the entrances on 34th or 35th Streets will find themselves in the midst of a “digital passage” spanning the length of the block. The passage responds to human motion to create a “living wall” showcasing local artists and neighbourhood experiences.
The hotel will also feature a “virtual concierge,” allowing visitors to explore the surrounding neighbourhood from an alcove near 34th Street, while four-story LED screens will illuminate the skyline with a digital clock.
“Today, pioneering business travellers enjoy a ‘work hard, play hard’ mindset and want to discover the hidden gems in the personality-packed neighbourhoods where they stay.” Di Falco said.
Last month Renaissance Hotels reopened its London Heathrow property, following a £20 million renovation project (see news December 12, 2015).