Carlson Rezidor Hotel Group has signed a portfolio agreement with Mushtaq Group of Hotels to open seven properties under its Radisson Blu, Radisson and Country Inns & Suites By Carlson brands, in the northern Indian state of Jammu and Kashmir.
“This multiple-hotel portfolio deal underscores the rapid rate of Carlson Rezidor’s expansion and reinforces our leading position in India, a key market that we remain deeply committed to. We are pleased to be forging a new partnership and will be employing our proven strategy of signing conversions as well as new builds to establish a strong brand presence efficiently and expediently,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.
Signing ceremony between Carlson Rezidor Hotel Group and Mushtaq Group of Hotels
First on the list is Radisson Srinagar, an 89-room hotel located in Srinagar. Currently slated to open in Q4, 2014, it will be located 2km from the main commercial and retail hubs of the city. Attractions close by include Dal Lake, Sher-i-Kashmir International Conference Centre and Asia’s largest tulip garden.
Next up will be Country Inn & Suites By Carlson Jammu, situated in an upscale commercial and residential area in the heart of Jammu City. The hotel will open in Q3 2017 and will be located close to Jammu Airport and Jammu Raiway Station.
Both the Radisson Pahalgam Golf View Resort and Country Inn & Suites By Carlson Sonamarg will follow in 2018. The former will be located in Pahalgam, approximately 7,200 feet above sea level, while the Country Inn property will be situated close to the Himalayan glaciers and trekking routes in Sonamarg.
The Radisson Blu Srinagar and Country Inn & Suites By Carlson Gulmarg will open in 2020. The Srinagar property will be strategically located near the Dal Lake as well as the city’s main attractions, while the Gularg hotel is situated in one of Asia’s top ski destinations.
Rounding things up is the Radisson Blu Resort Tangmarg, a 150-room new build hotel located within a 25-acre site in the Himalayan mountains. The hotel will be 13km from Gulmarg and will open its doors in Q4 2021.
For more information, visit carlsonrezidor.com