Three Amaris hotels to rebrand under Hilton

Amaris Hospitality will rebrand three of its hotels as Hilton Worldwide properties.

The agreement will see The Carlton Hotel, Edinburgh become Hilton Edinburgh Carlton; The Glasgow City Hotel will become Doubletree by Hilton Glasgow Central; while Jurys Inn Dublin Custom will become Hilton Garden Inn Dublin Custom House.

Carlton Hotel, Edinburgh

The Carlton Hotel, Edinburgh will become Hilton Edinburgh Carlton

Amaris will invest £30 million into refurbishing the three properties, which will be operated under a franchise agreement and are expected to have completed the rebranding process by the third quarter of next year.

Last month, the group announced it will invest more than £100 million in rebranding 21 of its 89 UK hotels (see news, October 6).

John Brennan, CEO of Amaris Hospitality, said: “This initiative will see three of our landmark hotels leverage their prime city centre locations, a significant investment programme and Hilton’s upscale brands to further optimise future revenues and deliver exceptional service to our guests.”

hilton.com

Graham Smith


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