Travelodge has launched a new "all-you-can-eat" breakfast menu including Lavazza coffee and Linda McCartney vegetarian food.
The budget brand is offering guests two options - an unlimited breakfast for £7.95 or an unlimited lighter breakfast for £5.95.
The former menu contains prime back bacon, Cumberland sausage, free range scrambled eggs, McCain hash browns, Linda McCartney vegetarian sausages, fresh mushrooms, fresh tomatoes and Heinz baked beans.
The lighter menu contains fresh fruit salad, a range of Yeo Valley organic yoghurts, all-butter croissants, thickly sliced white or granary bread, Quaker Oats granola, selection of Kellogg's cereals, Nutella, Duerrs Jams, honey and marmalade.
Those paying for an unlimited breakfast can also eat anything on the lighter menu.
There are also unlimited drinks, including Lavazza coffee, a range of Typhoo tea, Ridgways fruit and herbal infusion teas, and chilled fruit juices.
Karen Broughton, Travelodge's sales and marketing director, said: "Following our £100 million investment in new king-size beds and upgraded rooms, our new breakfast menu adds famous brands and fresher options to give our customers even better choice and value.
"Britain's breakfast is changing. More and more of our customers are telling us they value a choice of great coffees and healthier options, as well as the traditional full cooked breakfast.
"Whether it's premium Lavazza coffee, fruit salad, or vegetarian options from the Linda McCartney range, our new breakfast menu is in touch with the needs of modern travellers looking for quality and value."
In February, Travelodge unveiled plans to open 15 new hotels in the UK this year (see news, February 13).