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MasterCard launches Priceless Thailand programme to reward cardholders

16 Nov 2015 by Clement Huang

A new programme by MasterCard provides cardholders with privileged access to a number of unique experiences in Thailand.

“Priceless Thailand” is part of the Priceless Cities programme by Mastercard, and includes activities and offers that focus of four key areas – Eat, Play, Shop and Stay.

Cardholders that are visiting Bangkok, Chiang Mai and Phuket will be able to participate in the programme, and be entitled to experiences such as access to the Ananta Samakhom Throne Hall at Dusit Palace for exhibits; visiting the rice fields of Chiang Mai at the Dhara Dhevi; and a private tour of the 100-year old Nai Lert Park Heritage Home.

Meanwhile, food lovers will appreciate being able to join Vichit Mukura, executive head chef of Thai fine dining restaurant Khao for a private shopping tour of the farmer’s market, before returning to the restaurant for a cooking class. In addition, the popular Bo.lan restaurant has also prepared a bespoke menu for the Priceless Thailand programme.

Other offers from MasterCard’s merchant partners such as Central Department Stores, Central World, King Power Duty Free, SF Cinema, and Thai Ticket Major are also included. To learn more about the Priceless Thailand program, see here.

Deborah Goldingham, head of marketing, South East Asia, MasterCard, said, “Thailand continues to be a key destination market with strong travel demand from the China, India, Japan, Korea and Malaysia travel corridors, and the launch of Priceless Thailand enables us to ensure we continue to provide the best experiences they’re looking for.”

“Since we launched Priceless Cities four years ago, we have expanded the offering to more than 42 cities. We are very excited to be adding Thailand to this mix, with its own unique sights, sounds, flavours and experiences to help create even more priceless memories for our valued cardholders.”

For more information, visit mastercard.com

Clement Huang

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