Cathay Pacific reveals new livery

Cathay Pacific has unveiled its new aircraft livery.

The carrier revealed the design on a B777-300ER at an event held at Hong Kong International airport.

Cathay Pacific new livery

It will now roll-out the livery across all the aircraft in its fleet.

Ivan Chu, Cathay’s CEO, said: “The livery is a vital part of our brand image – a symbol of the company’s values displayed on our most important physical asset. The livery represents Cathay Pacific in and out of Hong Kong and every time our aircraft take off or touch down in our network of destinations around the world.”

Cathay Pacific new livery

Cathay Pacific new livery

He added: “Creating a new livery is much more than a cosmetic exercise. This new look is the latest – and most significant – development in our ongoing efforts to improve the overall customer experience at Cathay Pacific.”

Last month, Cathay announced it will suspend its daily service between Hong Kong and Doha from February 15 (see news, October 19).

Graham Smith

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  • A new livery for any airline is always hard to swallow for us ,loyal consumers .We need some time to digest it .
    In all cases CX remains a fantastic airline that exudes care ,service ,warmth and professionalism on all fronts !
    We love you CX!

    Keep it up .

  • Not bad. Just not cxciting. Having just returned from 2 long haul CX economy flights for the first time after experiencing their First and Business classes I can only hope they bother to refocus on their staff and service more than the paintwork.

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