Etihad introduces new amenity kits

27 Oct 2015 by Clement Huang

Etihad Airways has launched a line of limited-edition business class amenity kits that “embody the contemporary and innovative flair” of the brand. 

The stylised kits are inspired by six cities served by the airline: Abu Dhabi, London, Madrid, Sydney, Los Angeles and Hong Kong.

The Middle East airline has partnered with luxury travel brand Luxe City Guides so each kit contains a customised city guide corresponding to the showcased city, covering everything from hotels and restaurants, to spas, bars and shopping.

Each of the six new kits also comes with inflight amenities and natural skincare products developed by London-based brand Scaramouche + Fandango. This includes a facial moisturiser, along with honey and shea butter lip balm.

Calum Laming, Etihad Airways’ vice president guest experience, said: “The introduction of these kits is about intelligent design, functionality and providing them with products, which are attractive, natural, useful and re-usable.”

“Collaborating with relevant, progressive lifestyle brands such as Luxe City Guides and Scaramouche + Fandango has enabled us to tailor amenities to the requirements of our guests while retaining all the authentic charm and sophistication of the Etihad Airways brand.”   

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Clement Huang

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