Airport lounge access provider Priority Pass has announced a refresh of many of its services to "reflect the changing needs of frequent flyers".
The updated products include digital membership, a new website and smartphone apps.
Priority Pass, part of the Collinson Group, is offered as a benefit in many companies' reward programmes, including banks, credit card providers and consumer brands.
As part of the refresh for the 23-year-old brand, members can now use their card to receive travel, golf and car rental offers.
The company also announced that more than 850 lounges are now available to members, including 55 new lounges in Asia since the start of 2015.
Ian Lee, business director, Asia Pacific, Priority Pass said: "We were the first company to offer a premium global lounge access program and these new enhancements ensure that we retain the largest choice of quality airport lounges in more locations and continue to offer the best possible customer experience.
"These new services mark a refresh of our 23-year-old brand and our new digital services provide greater convenience for Asian travellers, while giving our clients more flexibility in the way they provide Priority Pass to their consumers. The addition of new member offers, ensures travellers can tailor their experience and realise the value of Priority Pass membership beyond the lounge.”
For more information, visit prioritypass.com
Tom Newcombe & Valerian Ho
