Airport lounge access provider Priority Pass has announced a refresh of many of its services to "reflect the changing needs of frequent flyers".
The updated products include digital membership, a new website and smartphone apps.
Priority Pass, part of the Collinson Group, is offered as a benefit in many companies' reward programmes, including banks, credit card providers and consumer brands.
As part of the refresh for the 23-year-old brand, members can now use their card to receive travel, golf and car rental offers.
The company also announced that more than 850 lounges are now available to members, including the recently opened "Aspire, the Lounge and Spa at LHR T5", the first independent airport lounge at Heathrow Terminal 5 (see news, August 4).
Stephen Simpson, global marketing director at Priority Pass, said: "We asked our growing membership what they wanted to see from us and the result is a significant investment which exceeds the demanding expectations of our members, clients and partners."
He added: "This is our broadest product improvement to date, with a brand new website, smartphone apps and rejuvenated brand, along with a product roadmap outlining continual product improvement."