Singapore Airlines will add premium economy on to its Singapore-Dubai route on January 12.
A daily schedule (SQ494/495) is supplemented by three additional flights on Tuesdays, Thursdays and Saturdays (SQ490/491), making ten weekly services. SQ491 will also fly every Sunday between December March 6 and 20.
The carrier is offering a 2-4-2 configuration on a B777-300ER aircraft with eight-inch recline and 18.5-19.5-inch width. Alongside a 13.3-inch touchscreen with AVOD is in-seat power supply, USB ports and noise-cancelling headsets.
Premium economy passengers have priority check-in counters, a 35-kilogram baggage allowance and can earn Krisflyer miiles at 110 per cent of actual miles flown
The aircraft also features the airline’s next-generation first class (82-inch pitch, four seats, 1-2-1 configuration, 24-inch screen) and business class (78-inch pitch, 48 seats, 1-2-1 and 18-inch screen). Economy is nine across with 32-inch pitch.
Premium economy passengers can choose from three courses and bread in the "book the cook" service and drink Champagne, red and white wines.
Erwin Widjaja, SIA's general manager Gulf, said it is primarily targeting economy passengers trading up, believing there is a "niche" of travellers wanting more privacy and better seats.
He said: "It's a lot more comfortable than economy".
With no Gulf carriers providing premium economy, it should also enjoy a novelty factor on the route, although Qantas does offer the cabin on its A380s between Dubai and Australia.
SIA's new B777-300ERs are flying on Singapore-Sydney/Hong Kong and will be deployed on Frankfurt, New York, London, Paris, Zurich, Delhi, Mumbai, Shanghai, Tokyo, Beijing and San Francisco (see news, September 3).