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Plateno and Jin Jiang International complete merger

2 Oct 2015 by Clement Huang
Plateno Group (Plateno) and Jin Jiang International (Jin Jiang) have officially merged to create China’s largest hotel group and one of the world’s top five. The merge follows Jin Jiang’s parent company, Jin Jiang International (Holdings) Co Ltd acquiring a majority 81 per cent stake in Plateno. The tie-up effectively forms a combined portfolio of over 6,000 hotels with more than 640,000 guestrooms in 55 countries. Both Jin Jiang and Plateno will continue to operate their respective brands independently. However, both parties have revealed that a new central booking and customer relationship management system will be introduced in order to optimise channel and revenue management. Lourve Hotels Group, which was acquired by Jin Jiang earlier this year, will also be integrated into the system. “[This co-operation] will help facilitate integration of the three group’s back-end systems, improve their operational efficiency, share information of domestic and foreign suppliers, and effectively utilise the supply chain resources at home and abroad so that an industry platform with much better efficiency can be built,” the two hospitality groups said in a joint statement. Moving forward, the partners foresee further major expansion in the international hotel market by what they describe as “the most competitive, innovative and dynamic global hotel group”. “We have another dream – that in every beautiful destination in the world, there will be a Chinese-run hotel so that Chinese customers will always feel a sense of belonging wherever they go, and will hear familiar greetings in Chinese and be served a warm bowl of congee whenever they want,” said Alex Zheng, Plateno’s co-chairman and chief brand architect. For more information, visit platenohotelsgroup.com and jinjianghotels.com.cn Clement Huang
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