Hilton Worldwide has announced a partnership with mobile taxi-booking service Uber.
The technology team-up allows Hilton HHonors members worldwide to set Uber “Ride Reminders” – automated notifications to request Uber rides to/from the Hilton property they are staying at.
Hilton said the facility will allow guests to sync the data about their stay in the HHonors app with Uber, so that “a Ride Reminder will send a push notification or text and the hotel’s address is automatically set in the Uber app”.
As an incentive to use the service, all Hilton guests who sign up for Uber will receive $20 off their first ride.
In addition, from later this month, HHonors members will also be able to explore the “Local Scene” in 20 major US cities through a digital guide of the top trending restaurants and nightlife spots selected for being the most frequented destinations with Uber riders.
Hilton said: “HHonors members will be able to use the app to gain exclusive insights from other Uber riders on where to go or what to explore in the city they’re visiting.”
Earlier this year, Uber signed an exclusive deal with Starwood Preferred Guest allowing a members to earn Starpoints when hiring an Uber taxi (see news, February 2015).
