News

IHG Rewards Club adds 'Accelerate' promo

28 Aug 2015 by GrahamSmith

IHG Rewards Club is launching a promotion to allow members to earn "at least" 50,000 bonus points through personalised and tailored offers.

Members must register for the "Accelerate" promo, which runs from September 1 until December 31, here.

They will then be directed to a dashboard with several offers "based on their current IHG Rewards Club status and booking history".

IHG said in a statement: "Each offer has a number of bonus points associated with it, ranging from 500 to more than 20,000 and achieving a certain number of these offers generates additional bonus points. The total number of bonus points received for completing the required number of offers will always be at least 50,000."

Bonus points are earned automatically and count towards qualifying for the next membership tier level.

Non-members who join IHG Rewards Club and enrol in the promo will be awarded one free night at any IHG hotel in the world after booking and completing two separate stays with any IHG hotel brand. Repeat this and new members will receive two free nights.

Bruce LaHood, IHG's vice president of global loyalty consumer marketing, said: "The Accelerate promotion is another step toward building more value within our programme and opening up more benefits to our valued loyal members worldwide, with rewards and experiences that are personally relevant to them.

"What's more, this promotion also encourages non-members to join the world's largest loyalty programme and enjoy the wide range of benefits that we offer to our members across our portfolio of hotel brands around the world."

Last month, IHG revealed the new top tier membership level for its IHG Rewards Club loyalty scheme as Spire Elite (see news, July 10).

ihg.com

Graham Smith

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