Starwood Hotels & Resorts launches new premium brand

21 Aug 2015

Starwood's new premium brand, Sheraton Grand, has officially launched worldwide.

In line with Starwood Hotels & Resorts’ ‘Sheraton 2020’ plan to reinvigorate the Sheraton brand, select hotels from Sheraton’s current properties will be designated to join the new premier brand, which is touted for its "service excellence", "outstanding designs" and "in-demand destinations". 

Fifty hotels are expected to join Sheraton Grand by the end of the year, and 100 by the beginning of 2017.

The first ten hotels to join Sheraton Grand are:
Sheraton Grand Bangalore Hotel at Brigade Gateway
Sheraton Grand Beijing Dongcheng Hotel
Sheraton Grand Hotel Dubai
Sheraton Grand Edinburgh Hotel
Sheraton Grande Ocean Resort in Miyazaki
Sheraton GrandeWalkerhill in Seoul
Sheraton Grande Taipei Hotel
Sheraton Grande Sukhumvit in Bangkok
Sheraton Grande Tokyo Bay Hotel
Sheraton Grand Rio Hotel & Resort.

“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognise the need to better match guest expectations for the brand around the world. Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel,” said Starwood CEO, Adam Aron.

For more information, visit

Joyce Lau

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