The W London – Leicester Square has unveiled a free service for guests staying in its suites – the option of ordering a designer outfit to your room.
The "Walk Out Wardrobe", provided by digital clothing hire company Girl Meets Dress, can be delivered on a rail to your room, with a selection of different dresses to choose from in every size.
Alternatively, you can use an iPad provided by "W Insider" Jess to get access to the full range of 4,000 garments for same-day delivery (orders by 1400).
Brands available include Victoria Beckham, Stella McCartney, Marc Jacobs and Alexander McQueen.
A Girl Meets Dress personal styling service can also be pre-booked so that there is a selection of dresses ready to try on when guests arrive.
Anna Bance, Co-Founder of Girl Meets Dress said: "This partnership with W London – Leicester Square is our first-ever hotel collaboration and we can think of no better service to complete a luxury stay than offering a stunning designer dress for guests to wear."
Coen Van Niersen, W London's general manager, said: "W London is always looking to create innovative experiences for its guests."
While the service is free for suite guests, prices for other guests start from £29 with an introductory £10 off and an exclusive W London 10 per cent discount for future orders.
Jenny Southan