United Airlines has joined forces with luxury UK brand Cowshed Spa to improve its offering to premium passengers.
From August 1, redesigned earth-tone amenity kits for first and business class passengers will contain a selection of Cowshed skincare products.
For business class, the chic leather-look kits will contain Cowshed’s moisturising hand cream, Lippy Cow Natural Lip Balm and Chamomile Refreshing Towelette. United Global First kits will also offer Cowshed’s Quinoa Hydrating Daily Moisturiser and Jasmine Toning Eye Balm.
Both kits will contain socks and an eye mask, tissue, ear plugs, a toothbrush, toothpaste and dental floss.
Cowshed’s products are made from organic plant extracts and essential oils, inspired by the scents of an English country garden.
“Soho House’s Cowshed skin-care products – which received very positive feedback from customers and flight attendants – will be a fresh addition to the products and services we offer premium-cabin customers on United Airlines,” said Tom O’Toole, United’s senior vice president and chief marketing officer.
The new kits will be available on long-haul international flights to and from the US.
Meanwhile, Delta Air Lines has also enhanced its popular Tumi amenity kits, first launched in February 2013.
From July 1, Delta One passengers have been receiving extra goodies including a new Tumi soft touch pen, Malin + Goetz mouthwash as well as striped socks.
These items are in addition to the original contents, which include Malin+Goetz's hand and body lotion and lip moisturiser, a Tumi eye mask, dental kit, tissues, and earplugs.
The Tumi amenity kits, which come in a hard and soft variety, are available on long-haul international flights including Hong Kong – Seattle.