Alitalia is offering frequent flyers holding elite status with competing airlines the opportunity to status match to its MilleMiglia programme.
As the Italian airline is part of the Skyteam alliance, only silver, gold and platinum tier members of non-alliance airlines will be matched.
Silver tier members will be matched to Ulisse (Skyteam Elite), and gold and platinum members to Freccia Alata (Skyteam Elite Plus) and Freccia Alata Plus (Skyteam Elite Plus) respectively.
To qualify, frequent flyers should sign up for the MilleMiglia programme (if not already a member) and send an email to firstname.lastname@example.org with their first name, last name, membership number and a copy of the card in the competing programme.
The status in MilleMiglia will be updated five working days after the request email is sent, and a membership card will be sent a week after the status is reflected.
The corresponding club tier will be valid until March 31 next year, unless the status held with the competing airline expires after March 31, then the equivalent status in MilleMiglia will be valid until March 31, 2017.
The status-matching incentive will be active until December 31, and is part of recent rebranding efforts following Etihad's investment into the airline and the MilleMiglia programme (see news, February 3).
Another Etihad affiliate, Air Berlin, also recently started status matching (see news, April 3).