Virgin Hotels will open a property in Dallas in 2018.
Located in the city's Design District, the new-build Virgin Hotels Dallas will feature over 200 rooms and suites, and multiple meeting spaces.
Facilities will include "multiple" restaurants and bars, including the lifestyle brand's flagship Commons Club, a rooftop terrace with a swimming pool, gym and spa.
Earlier this year, Virgin Hotels told Business Traveller that it plans to grow its portfolio to 20 properties by 2025, including two in both New York and London (see news, February 24).
Raul Leal, Virgin Hotels CEO, said: "We're ecstatic to be a part of the new fabric of the Dallas Design District, and play a role in continuation of the neighbourhood's growth.
"We expect Virgin Hotels Dallas to move into the neighbourhood seamlessly, as its aesthetic and offerings will attract the growing local creative class and business travellers that will call the Design District home."
The Dallas property will be managed by Virgin Hotels and developed by Dunhill Partners, Vinculum Partners and The Crosland Group.