Virgin Australia has redesigned its premium economy cabin to offer an expanded seat pitch, plated meal service and priority baggage.
The new seat will feature onboard the carrier's long-haul B777 fleet.
It will launch in November alongside the new business suites Virgin unveiled last year (see news, September 2014).
The cabin, located between business and economy, will consist of 24 seats arranged in the same 2-4-2 layout as the existing product.
Seat pitch will be expanded from 38 to 41 inches, which, according to the airline, offers more legroom than any other Australian carrier.
The in-flight catering service is also being upgraded, so premium economy passengers will receive the plated service accompanied by a selection of beers, spirits and wines from the business class cellar.
The airline will also introduce the new Premium Larder, solely available in premium economy, which will be stocked with both alcoholic and non-alcoholic drinks, light meal options and snacks.
Other perks include dedicated check-in services, priority boarding and an expanded baggage allowance of up to 64kg.